French Twister
Looking For French Twister ? Then This is Where You Want to Be
 |
 PRESTO Tater Twister FRENCH FRY Veggie 2 BLADES $14.99 End Date: Tuesday May-22-2012 10:54:24 PDT Buy It Now for only: $14.99 |
 Twister Blu ray Disc 2008 Canadian French and English $12.49 End Date: Wednesday May-23-2012 7:40:41 PDT |
 Presto Tater Twister Electric Curly Fry Cutter French Fry Potato $9.99 (1 Bid) End Date: Wednesday May-23-2012 17:11:01 PDT |
 Presto Tater Twister Curly French Fries Fry Maker Cutter Tatertwister Electric $12.55 End Date: Wednesday May-23-2012 17:27:50 PDT |
 French Twister Instant Up Do Hair Clip $7.95 End Date: Thursday May-24-2012 9:57:45 PDT Buy It Now for only: $7.95 |
 Black Hair Curlers French Roller Hair Donut Twisters $0.01 (1 Bid) End Date: Thursday May-24-2012 17:24:17 PDT |
 Fashion Lady Girls Hair Accessories Sponge Bun French Roll Hair Donut Twisters $0.01 End Date: Thursday May-24-2012 19:18:16 PDT |
 PRESTO Tater Twister FRENCH FRY Veggie 2 BLADES AND DIRECTIONS $14.99 End Date: Saturday May-26-2012 15:36:46 PDT Buy It Now for only: $22.99 |
 PRESTO TATER TWISTER CURLY FRENCH FRY VEGETABLE ELECTRIC CUTTER 02930 NEW NIB $39.99 End Date: Saturday May-26-2012 19:04:17 PDT Buy It Now for only: $49.99 |
 PRESTO TATER TWISTER ELECTRIC CURLY CUTTER French Fries Maker $29.95 End Date: Sunday May-27-2012 18:50:52 PDT Buy It Now for only: $29.95 |
 Richard Anthony JIrai Twister Le Blues + 3 1962 French 7 EP $2.99 End Date: Sunday May-27-2012 19:13:38 PDT Buy It Now for only: $2.99 |
 CHUBBY CHECKER FOR TWISTERS ONLY LP French 1961 NMint $39.99 End Date: Monday May-28-2012 11:12:17 PDT Buy It Now for only: $39.99 |
 DVD Twister English French NEW $6.99 End Date: Monday May-28-2012 17:45:15 PDT Buy It Now for only: $6.99 |
 mint presto tater twister potato French Fry Cutter original box $9.99 End Date: Monday May-28-2012 19:33:48 PDT |
 Black Hair Curlers French Roller Hair Donut Twisters $1.99 End Date: Monday May-28-2012 23:41:41 PDT Buy It Now for only: $1.99 |
 Sponge Bun French Roll Hair Donut Twisters Care No1 $9.99 End Date: Tuesday May-29-2012 0:26:05 PDT Buy It Now for only: $9.99 |
 Sponge Bun French Roll Hair Donut Twisters Tool No3 $5.99 End Date: Tuesday May-29-2012 0:26:12 PDT Buy It Now for only: $5.99 |
 Sponge Bun French Roller Hair Donut Twisters Care No2 $9.99 End Date: Tuesday May-29-2012 0:26:20 PDT Buy It Now for only: $9.99 |
 PRESTO TATER TWISTER CURLY FRY CUTTER French Fry Maker with Box and Users Manual $34.99 End Date: Tuesday May-29-2012 4:27:15 PDT Buy It Now for only: $34.99 |
 New Presto Tater Twister Curly French Fry Veggie Cutter 02930 $44.99 End Date: Tuesday May-29-2012 19:11:36 PDT Buy It Now for only: $44.99 |
 FRENCH TWISTER hair ornaments $3.00 End Date: Tuesday May-29-2012 19:31:57 PDT Buy It Now for only: $3.00 |
 TWISTER SISTER PINUP Jay Jay French 80s metal $9.99 End Date: Saturday Jun-2-2012 14:13:00 PDT Buy It Now for only: $9.99 |
 RICHARD ANTHONY JRAI TWISTER LE BLUES FRENCH PS 45 EP $10.00 End Date: Monday Jun-4-2012 8:30:07 PDT Buy It Now for only: $10.00 |
 ROCKIN DOPSIE TWISTERS French Style $18.00 End Date: Monday Jun-4-2012 10:02:55 PDT Buy It Now for only: $18.00 |
 PRESTO Tater Twister Curly French Fry Cutter FUN $35.00 End Date: Monday Jun-4-2012 12:06:21 PDT Buy It Now for only: $35.00 |
 RICHARD ANTHONY JIRAI TWISTER LE BLUES FRENCH 7EP CHEAP $6.31 End Date: Tuesday Jun-5-2012 5:15:16 PDT Buy It Now for only: $6.31 |
 Vintage French Twister Faux Pearl Hair Updo Twists Set of 8 $7.50 End Date: Friday Jun-8-2012 14:52:30 PDT Buy It Now for only: $7.50 |
 1964 Twister Struck New Orleans French Quarter Hit House and Church Wire Photo $21.88 End Date: Friday Jun-8-2012 17:08:18 PDT Buy It Now for only: $21.88 |
 VG++ RICHARD ANTHONY JIRAI TWISTER LE BLUES + 3 MORE 45 RPM FRENCH $4.98 End Date: Saturday Jun-9-2012 17:52:07 PDT Buy It Now for only: $4.98 |
 Cave baby and the Mammoth Twisters Vivian French New $6.64 End Date: Sunday Jun-10-2012 6:31:43 PDT Buy It Now for only: $6.64 |
 THE GENTLEMAN TWISTERS G PONCET FRENCH 60S POPCORN EP POLYDOR 21841 $19.99 End Date: Sunday Jun-10-2012 6:45:25 PDT Buy It Now for only: $19.99 |
 CHILDRENS FRENCH CHAPTER BOOK TWISTER MON CHIEN DETECTEUR BY SYLVIANE THIBAULT $8.99 End Date: Wednesday Jun-13-2012 20:00:17 PDT Buy It Now for only: $8.99 |
 STAR TWISTERS FRENCH 60S POPCORN TWIST EP $14.99 End Date: Thursday Jun-14-2012 1:22:26 PDT Buy It Now for only: $14.99 |
 TonyTail French Twister or Vidal Sassoon Fan Tail $5.09 End Date: Thursday Jun-14-2012 10:32:31 PDT Buy It Now for only: $5.09 |
 1963 ANDRE LAMARRE Les Amants Separes Nous Allons Twister ID 1911 Canada French $14.99 End Date: Friday Jun-15-2012 11:20:59 PDT Buy It Now for only: $14.99 |
 Vintage NIB Presto TaterTwister Electric Curly French Fries Cutter Tater Twister $49.99 End Date: Friday Jun-15-2012 18:16:00 PDT Buy It Now for only: $49.99 |
 STAR TWISTERS VIVIANE CHANTEL Dansons avec French EP 7 60s Beat Dance Listen $10.99 End Date: Wednesday Jun-20-2012 15:50:44 PDT Buy It Now for only: $10.99 |
9 Product Naming Tips
Product naming is a key aspect of branding. The name you ultimately choose will reflect who you are, your company’s personality and vision. But more importantly, it must unforgettably embody the promise of your product’s main benefit to your potential customers. It can dovetail generically with your competition, but ideally, it should stand out from the crowd. Where to begin? Here are some basic guidelines.
If the field’s too crowded, be unique
MSN Search, Netscape Search, AOL Search, they all stayed in the same category, so you could play it safe and go with Stupendous Search or Super-Duper Search. This works for a time, but as soon as the field gets too crowded, you’ll be lost in the mush of sameness with ever diminishing name recognition. If you’re in it for the long haul, better to break away from the crowd with a name like Google, Yahoo, or even Dogpile (though I’m not a fan of going into the scat category just to be unique). Even Kinkosâ€"the founder's nickname (he had kinky red hair in school)â€"is different enough to be memorable.
Avoid tongue twisters
There’s a little part in all of us that hates to be embarrassed. When we ask for a product or talk about it with friends, we want to sound literate and not fumble over pronunciations. So be kind to your potential customers and avoid tongue twisters, or any name that’s unusually long or foreign sounding. If you can’t find a single-word name, don’t go over two or three syllables.
Alliteration can help with longer names
Okay, so the president of the company likes all the longer names on your list. You can make them more memorable and/or easier to pronounce by using alliteration. Consider Circuit City (originally, the incredibly bland, monosyllabic, Wards). Or Downtown Disney, Or the most famous brand in the world, Coca Cola. All four syllables, yet they roll off the tongue with surprising ease.
Avoid abbreviations
Abbreviations lack personality and communicate very little in terms of benefit or brand character. Sure, IBM, MCI and ABC have big recognition and identity, but they also spent years and millions in virtually all media to promote their imageâ€"using images of people and situations that were warm and fuzzy. Even billionaire Bill Gates chose Microsoft over MS (which has some undesirable connotations).
Convey an implied benefit
If you don’t have a lot of media dollars to spend on name recognition, try for a name that conveys a benefit or describes content. Snapple started out with a name that combined two of its original flavors: Spice N Apple. Silkâ€"the soy-based milk brandâ€"combines soy and milk. Benefit-oriented names include EasyOff oven cleaner, Miracle-Grow plant food, and Hearthwarmer (a fireplace insert).
Lost in Translation…or worse!
Most of us have heard the story of Chevrolet introducing their "Nova" in Spanish-speaking countries. The car tanked because 'nova' means "doesn't go." Fiat found they had to rename their "uno" in Finland, since "Uno" means garbage in Finnish. Canadian products require labeling in both English and French, which is why on some cookie boxes, the English phrase "without preservatives" has been unintentionally translated into the French "sans preservatives," which means "without condoms." ‘Nuff said.
Shun fads
The shelf life of a faddish name is short and sweet. It rises to the stratosphere of recognition then nosedives into obscurity faster than you can say, “radical,†“tubular†or “outta sight.†Another problem with fads is they’re often limited to one demographic or clique. In a market as broad and diverse as the U.S., it’s better to be safe than sorry.
Protect your image
If you’re like most companies, you worked hard and spent some real money creating the image of your company. So it only makes sense to protect your investment with a product name that’s consistent with your existing brands and image. Rolls Royce had to pull the name of its newest addition to the Silver Cloud line, which they tentatively named the "Silver Mist," since in German, "mist" means manure. So build on what you have. A good example: Google’s entry into online shopping with Froogle. Incidentally, if you’re wondering where “Google†came from, it’s a variation on the math term googol, a huge number with endless zeros.
Don’t forget legal
Once you’ve settled on a few ideal prospective names, hire a good lawyer to make sure they’re not already being used and not confusingly similar to someone else’s in your industry.
Hopefully, this brief overview will help guide you through the subtleties of product naming. Remember, try to be unique and benefit oriented without being confusing or offensive. Avoid fads, abbreviations and tongue twisters. And, by all means, protect your image.
About the Author
Alex Kecskes is a former ad agency Copy Chief who provides a full range of copywriting services to agencies and Fortune 500 companies. He has created effective brand names and copy for brochures, mailers, multimedia, articles, newsletters, PR and web content. For samples and more information, please visit: http://www.akcreativeworks.com
